Are you a proactive or reactive retailer?


Here are ten questions that will help you make that determination!

  1. Are you open to new technologies that will help you better connect to your customers?
  2. Have you taken the necessary steps to be EMV complaint by October 1st. 2105?
  3. Do you collect customer purchase data?
  4. Do you personalize offerings to customers using their purchase data?
  5. Do you review your credit card processing costs every year?  You understand your rate is not the sole factor when analyzing your total cost.
  6. Do you review these numbers every month: Year over year sales, gross margin by department, average transaction, number of item per transaction, number of transactions?
  7. Do you hold a weekly meeting with your staff to review problems that they encountered and discuss best practices to resolve those problems in the future?
  8. Do you have a social media presence for your business and respond to both positive and negative feedback?
  9. Do you review your website analytics monthly and explore options for improving your SEO (Search Engine Optimization)
  10. Do your review all variable expenses at least twice a year

Bonus question:

  1. Can you name three strengths of your business that distinguish you from your competitors?