R: Remember why you started your business and reconfirm it as your guiding principle
E: E-Commerce is growing at a rate of 4-5% annually which is greater than in stores sales. If you not meeting that growth maybe you site needs an upgrade
T: Trust your instincts. Retail has become a data driven business but don’t ignore your gut.
A: Adapt to survive. Retail has become a quickly evolving landscape. You don’t have to embrace every new technology but you need to be aware of them and implement those that fit your business model.
I: Interaction, every customer interaction with a customer either strengthens or diminishes your relationship with that customer.
L: Losing customers is evitable but if you lose a good customer take the time to find out why.