Business intelligence to the independent retailer is a term used by the "Big Box" stores. Independent retailers don't have IT staffs and have limited to spent getting information form their systems. Systems tend to be utilized simply because getting the right information is too cumbersome or time consuming. Simply put it's more painful to get the information than not to have it.

A Business Intelligence tool provides quick and effective information and analysis that allows a store to make impactful decisions, decision that drive profit. BI is the process of moving from reports to decision quickly. Read more . . .

Collecting sales data and rewarding customers when they reach certain purchase levels was customer loyalty 101. Progressive retailers are using that sales data to tailor marketing programs to specific groups of customers. No longer is the one size fits all approach effective.

Offers have to be individualized based on a customers purchase history with the objectives of creating another store visit, up-selling to a high price point or moving them into departments they haven't previously shopped in. Read more . . .

Technology is changing the game for both consumers and retailers. In store Digital Signage now has the capability of running multiple programs off one digital player. A store can have screen in multiple departments running product promos and product information specific to that aisle. These screens can also be scheduled to run different content during the day to tailor information and make it relevant to the changing demographics of your shoppers during the day. The screens allow you to inform, educate and influence purchasing decisions. Digital Signage influences 66% of consumers to buy a product that is on the screen. Read more . . .

In Store Digital Marketing - Mobile Applications

Web based marketing programs are now used by a number of large retailers. Best Buy, Chico's and Macy's to name a few are running apps that can detect when consumers are in or near there store. These retailers can offer these potential shoppers on the spot deals and programs sent to their Smart Phones. Pay attention to this as with most new technologies it will become available and affordable to the independent retail soon. Mobile bar code applications allow custtomers to access additional product, product review or even competitor's pricing information while still in your store.