What retailers should know about selling to the various market segments?
Tags: market place, market segment, market shareNow that we’ve identified the three major segments that makeup the market place let’s define them more finitely. Boomers: They were born between 1946 and 1964 and represent 80 million people. They tend to more traditional and have greater loyalty to the stores where they shop. As a demographic group they have enjoyed a significant […]