The Mobile Payment turf war!
The news this week has been abuzz with the launching of Apple Pay and how its butting heads with Current C, the Walmart initiated payment solution. Both Best Buy and Target are also supporting the Current C mobile payment option. CVS and Rite Aid announced they will no longer accept Apple Pay. Therein lays the turf war. Certainly transaction fees are one of the issues but I think there’s another underlining issue, the control of customer data. Apple and Google which also offers a mobile wallet solution are both companies that have huge repositories of customer data. I think retailers are concerned that Apple and Google will get control of their customers purchase information and compete with retailers by marketing directly to those customers.