The Omni channel challenge!
Omni channel has become the new hot topic in retail. The concept is to allow the customer to buy in-store or online and choose if they want their purchase delivered or to pick it up at any store location. The primary challenge that must be dealt with is dealing with the internal logistics of moving product between locations. The basic principles to maximize inventory are: The right inventory, at the right time and the right price. It sounds so simple but the execution is what separates the average retailer from the great retailer. Omni channel adds another dimension to the equation, that of having the right product in the “right place”. The mobile enabled consumer is demanding more options when they buy. Meeting those demands requires some well thought out planning. It’s better to delay initiating an omni-channel strategy until you can meet the customer’s expectation.