Blog

Customer Loyalty, the wrap up

In the three previous posts I've provided some reasons for establishing a loyalty program for your store and some steps on how to set it up and effectively use the data. My goal in these posts was to provide some...

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Now that you’ve got the data what do you do with it!!!

In the previous two blogs we discussed why you should offer your customers a loyalty program and some basics on how to implement a successful program. The next step is to define some specific goals that you can accomplish by using customer purchase data...

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The Next Step, Customer Centric Retailing

In Monday's post we discussed some of the basic reasons why having a loyalty makes business sense. Today's post will detail how you go about setting up a program. I'm using the term "Customer Centric Retailing" because relationship the customer has with your...

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Customer Loyalty: Why you shoud care

Let's be sure we have a mutual understanding of what customer loyalty is and isn't. It isn't simply a rewards program. Rewards are a component of a program but not the sole focus. A well thought out loyalty program is integrated with your POS system and...

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Airlines and Loyalty, what’s the problem

Airline were the first to develop loyalty programs known as "Frequent Flyer Programs". You would think being the first they would be the best, but I beg to differ. Now if you are a gold of platinum member of some...

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Empower your people

Just flew back from the west coast visiting a client. A great lesson in how not to handle a customer problem unfolded in front of me. This story has appeared in the news a number of times recently which makes it...

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The Ides of March

A few interesting things happened today which give some perspective to the current sate of retail in my world. One client called to discuss the system and technology issues related to open a second store. Another client called to discuss...

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The importance of inventory turn and why you should care!

In furthering the discussion on " Key Indicators Numbers" inventory turn rate has a direct relationship to profitability. Achieving an optimal turn rate results in an "Efficient Inventory. An efficient inventory is defined as an inventory that allows you to sell...

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