1. The goal of effective use of customer purchase and transactional data is to influence behavior to create additional purchases. 2. Primary data is the most effective data. Primary data is defined as data you collect rather than source from...
Read MoreThe five W’s of effective data management for retailers! Retailers are being inundated with articles about Business Intelligence and effective data management. First let’s look at a simple definition: Data is defined as the facts and statistics gathered for future...
Read MoreThe five W’s of effective data management for retailers! Retailers are being inundated with articles about Business Intelligence and effective data management. First let’s look at a simple definition: Data is defined as the facts and statistics gathered for future...
Read MoreRetailers are being inundated with articles about Business Intelligence and effective data management. First let’s look at a simple definition: Data is defined as the facts and statistics gathered for future reference. Most independent retailers have the tools at their...
Read MoreThe definition of a Millennial is some born between 1981and 1996 and therefore is between 18 and 36. Marketers have been defining Millennials as the following: Narcissists, self absorbed, anti social and entitled. An article is this past’s Sunday New...
Read MoreI have a few clients weighting the pros and cons of upgrading their software to comply with the EMV mandate. In my opinion the risks are compelling to comply rather than wait and see. The risk of a data breech...
Read MoreData is the driver of most business decisions so why should retail be any different. I just received my quarterly Search Engine Optimization report for my website. The breakdown of data is incredible, session, page views, average duration, new sessions...
Read MoreAt a recent conference I attend the speaker posed that question to the audience. It resonated with me because in my everyday contact with retailers it’s obvious some are still passionate about what they do and others are going through...
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